Biocon - Kiran Mazumdar Shaw's Entrepreneurial Dream


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : LDEN032 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility

Themes

Entrepreneurship Opportunity Recognition
Case Length : 11 Pages
Period : 1992-2005
Pub Date : 2007
Teaching Note : Not Available
Organization : Biocon
Industry : Biotech
Countries : India

Abstract:

Biocon India (Biocon), the number one biotech company in Asia in terms of revenues and market capitalization, was founded in the backyard of a suburban house in Bangalore in 1978 as a small operation of enzyme extraction. The woman behind Biocon - Kiran Mazumdar Shaw (Kiran) who dreamt of starting her own business with just Rs. 10,000 in hand and a degree in brewery - is now the richest woman in India. The case study describes how Kiran recognized the future potential of biotechnology industry when not many people in India knew about it. It describes in detail the challenges faced by Kiran in terms of gathering resources when she launched her biotech start-up. It discusses how Kiran's firm determination and belief in herself helped in overcoming the various challenges she faced.

The case then examines how Kiran exploited the opportunities in the fast growing biotech industry in India and the major steps she took to grow Biocon's business. The entrepreneurship and leadership skills of Kiran are also discussed. Overall, the case focuses on 'opportunity recognition and exploitation processes,' and 'managing start-up and growth,' while highlighting the role and importance of women entrepreneurs and the problems they face when doing business in India...

Issues:

»  Understand the role of an entrepreneur and a leader in creating a start-up and transforming it into a global player and a leader in its industry.

»  Study the role of an entrepreneur in the struggle, survival and success of a company in the initial and subsequent stages in the biotech industry.

»  Analyze the leadership qualities of Kiran and identify those characteristics that contributed to the success of Biocon and made it the leading company in the biotech industry.

»  Understand the significance and impact of a leader on an organization's culture and human resources

Contents:

  Page No.
Businesswoman of the Year 2004 1
The Entrepreneur 2
The Growth of Biocon 3
The Leader 5
Looking Ahead 7
Exhibits 8

Keywords:

Case, Biocon India, Kiran Mazumdar Shaw, Woman Entrepreneurs in India, Businesswoman of the Year 2004, Opportunity Recognition, Managing Start-up and Growth, Exploitation Process, Glass Ceiling, G Scale, Leadership Vision, HR Practices and Corporate Social Responsibility Initiatives.

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